Continual Marketing as a Path to Business Success
It is said that marketing is the lifeblood of business. It is astounding how many businesses let their marketing go to the wayside. Either the marketing dollars run out, the management is too busy with day-to-day operations to care or they just don’t understand the importance of continual marketing. Continually marketing your business is one of the most important factors to staying on top of the game.
Here are some ideas to help keep your marketing fresh:
- Website/Blog: Many business owners feel that a website is a one-time expense. Websites need to be updated regularly, such as: security apps, web platform updates, text and images. As well, having interesting blogs is a way to engage your audience, keep your site current and to keep relevant keywords for SEO purposes.
- Social Media Sites: Many businesses start their Facebook or Twitter page with the best intentions of keeping it updated regularly, then they get too busy (or run out of ideas) and the accounts fall dormant. Keeping the page engaging and fresh is a great way to directly connect with your clients. Plus it is a factor in Google ranking.
- Search Engine Optimization: Search Engine Optimization (SEO) is one marketing device that always gets pushed to the side. Google is constantly changing its algorithm and you can bet that your successful competitor is keeping on top of it. What was a standard SEO practice a year ago, may not be a current SEO Best Practice now. It is best to keep up on your site’s ranking, keywords, PPC ads, indexing and more.
- Ads: With your SEO and Social Media profiles, it is important to keep running targeted ads to promote certain products or services, attract new users and to general promote your business as a whole.
- Analytics: It is a good practice to keep on top of your analytics, such as Google Analytics, Facebook Insights, etc.. Knowing how your users are interacting with your marketing is a great way to see what you may need to ramp up, change of focus on. It helps save time and money.
- Print Design: Many businesses use the same brochure or business card for years, never realizing that they have come to look out of date or even tacky. It is good to constantly upgrade these important marketing tools to keep your brand fresh and interesting.
- Video: Most small businesses might not even have a video. It has become a must in today’s marketing plans. With the technology of today they have become very inexpensive and are a great way to promote your business to the world.
- Networking: People get very busy with their businesses and let networking go to the wayside. It is an easy thing to cut out of your life when it becomes very hectic. However, the one-on-one approach is a perfect way to get new clients or re-engage old clients that may not have seen for a while.
- Trade Shows: Trade Shows can be a very hard marketing technique to do. There is usually traveling involved, setup and tear-downs, advertising and more. If you have a solid product or service, trade shows are a perfect way to promote them to an interested demographic. Check to see if there are some local options to help promote your company.
- Logo: Most logos can withstand the test of time. It is good to keep a consistent brand in place. Sometimes, it might be a better move to redesign that tacky logo from 1978. At the same time, it might be a great idea to update your brand colours to a more modern feel.
- Contests: Contests are a fun way to interact with clients. They can be fairly inexpensive to run and relatively easy. However, day-to-day operations can push this valuable marketing tool to the bottom of the to-do list. Your customers love contests and gets them talking…plus it is great way to promote new products.
- Email Marketing: Email marketing is one tactic that gets pushed aside. It can be a powerful way to connect directly with your clients about new products, services and more. Keep them at regular intervals (monthly) to avoid being treated as spam.
- Hire Professionals: If you feel that you getting overrun or lost for ideas, it is best to hire a marketing professional that can help you pave the way to success with marketing. It is an investment that can pay big dividends for your business.