The Superbowl is the biggest celebration in an avid football fan’s season. Other people watch for the half-time show, and others just for the commercials. This year the Rams took down the Bengals at home to many people’s heartbreak at the Cinderella Cincinnati losing. The half-time show was celebrated as one of the best, featuring hip-pop artists: Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar (with guest appearance of 50 Cent).
No matter your reason for watching the big game, it is the most watched event on television almost every year. Advertisers capitalize on this fact, spending millions of dollars on advertising space. Here are some of the top ads from Superbowl VLI.
Frito-Lay: Push It
Frito Lay Super Bowl Commercial 2022 Push It Flamin’ Hot. Here is Frito Lay Super Bowl Commercial 2022 featuring Alvin Chea. A person drops bags of Flamin’ Hot Cheetos and Flamin’ Hot Cool Ranch Doritos to the forest floor when she shifts on a tree branch for a better angle. It is super bowl commercial of both Doritos and Cheetos.
Likability: 791 Top emotion: Funny Brand recognition: 80% Positive purchase intent: 72% Single best thing: Characters
Nissan: Presenting: Thrill Driver (Featuring Eugene Levy with Brie Larson, Danai Gurira and Dave Bautista)
Likability: 787 Top emotion: Curiosity Brand recognition: 83% Positive purchase intent: 57% Single best thing: Visual Scenes
BMW: Zeus & Hera (Director’s Cut)
Retiring from Mount Olympus to Palm Springs, Zeus is underwhelmed by all earthly electric things and becomes a shell of his former self. But right when we think all hope is lost, his wife, Hera, introduces him to the all-electric BMW iX and helps mighty Zeus reclaim his spark.
Likability: 745 Top emotion: Curiosity Brand recognition: 83% Positive purchase intent: 50% Single best thing: Characters
Lay’s: Stay Golden (Long Form w/Paul Rudd & Seth Rogen)
Remember that time Seth Rogen and Paul Rudd had even more time to recall their golden memories together? Lay’s was there. Lay’s. Stay Golden.
Likability: 744 Top emotion: Funny Brand recognition: 90% Positive purchase intent: 60% Single best thing: Characters
Michelob Ultra: Welcome to Superior Bowl
Where the players play when they’re not playing. Brewed for those who know it’s only worth it if you enjoy it. Michelob ULTRA is the superior light beer that celebrates an active, balanced lifestyle.
Likability: 741 Top emotion: Audio Brand recognition: 75% Positive purchase intent: 51% Single best thing: Characters
Pringles: Stuck In
Is grabbing the last Pringles crisp worth getting your hand stuck in the can… forever? Yes it is.
Likability: 725 Top emotion: Funny Brand recognition: 86% Positive purchase intent: 65% Single best thing: Product/Visuals
Keeping Up With The “The Joneses” (Ft Tommy, Leslie, and Rashida)
Is keeping up with the Joneses really that hard? Depends on how you equip yourself. Stay ahead with the new 2022 Toyota Tundra, our toughest, most capable, most advanced Tundra to date.
Likability: 721 Top emotion: Funny Brand recognition: 85% Positive purchase intent: 47% Single best thing: Characters
NFL: Bring Down the House
The littlest legends. The biggest game. It’s time to bring down the house. Co-directed by Peter Berg of Film 47 and Arthur Mintz of Swaybox Studios.
Likability: 721 Top emotion: Funny Brand recognition: 66% Positive purchase intent: 54% Single best thing: Visual Scenes
Verizon: Cable Guy (Jim Carrey)
Karaoke jams. Just one of the many things you can do with the power of Verizon 5G Internet. Your internet is going Ultra.
Likability: 711 Top emotion: Funny Brand recognition: 86% Positive purchase intent: 57% Single best thing: Characters
Kia: Robo Dog
Every dog deserves to find their forever home. Even Robo Dog, who risks it all in Kia’s Big Game ad to live fully charged with the all-electric Kia EV6.
Likability: 707 Top emotion: Narrative Brand recognition: 83% Positive purchase intent: 44% Single best thing: Characters
Miley Cyrus – Do it for the Phones | T-Mobile
Uber Don’t Eats
Dream House with Anna Kendrick and Barbie