50+ Tips For Using Social Media Marketing at Events

important part of the marketing funnel. Using social media properly at, before, and after these conferences is an essential component to leveraging the most out of attending conferences. Sirf Marketing has compiled an extensive list to tweak your marketing for the next conference that you attend.

Social media marketing is part of any successful marketing campaign. Industry conferences are another important part of the marketing funnel. Using social media properly at, before, and after these conferences is an essential component to leveraging the most out of attending conferences. Sirf Marketing has compiled an extensive list to tweak your marketing for the next conference that you attend.


Preparing For the Conference

  1. First off – make sure you have the appropriate social media Apps installed on your phone,
    with access to the appropriate pages. Try a social media management tool.
    Social media management tools such as Hootsuite, Buffer, and Edgar can help you set up
    strategic, automated social campaigns so you’re posting better content, more often, with less
    effort.
  2. Bring a power strip. Instead of hogging an outlet with your laptop and phone, you make it
    easy for people to come up, use your strip, and start a conversation. Perfect networking
    opportunity.
  3. Do use LinkedIn to invite people to meet up with you at the conference (beforehand
    and during)? This is an awesome opportunity to make connections. Once you have engaged
    in conversations with a few of your targeted connections, consider organizing a time to catch
    up with them at the conference. It is very easy to go to a two-day conference and never bump
    into someone that you were chatting to online in advance of the event. Perhaps they look
    nothing like their avatar or maybe every time you go near them they are swamped with a line
    of people waiting to speak to them. You can jump that queue by being organized and planning
    in advance a place and time to catch up.
  4. Conference networking tip – know who you want to meet before you ever get to the
    event.
    You probably can’t get the full list of attendees. But you can…
    • Follow the conference hashtag on Twitter
    • Check the agenda
    • Ask your existing network to see who else will be there
    Before you go to conferences, connect with people on social using the event hashtag.
  5. Start some buzz. Whether you’re looking to build your personal brand, represent your
    company’s brand or both, take time to highlight your attendance at the event and what you’re
    most excited for. Consider calling out for a little participation by asking others if they’ll be there
    with you.
  6. Start engaging in the posts by other people who are using the event hashtag. This is a
    great way to discover who the influencers are and being active online prior to the event
    make it much easier to strike up a conversation with them when you meet them #IRL (in real
    life) at the event.
  7. Schedule out some related content. Attending industry events is so much fun, but it can
    be a whirlwind, too. Before you head out, take some time to schedule out a few posts relevant
    posts. This will help you keep your news feed fresh, and give all those new connections
    you’re making a little taste of what you have to offer.
  8. Join event discussion groups. Occasionally, conference organizers will establish social
    groups that attendees can use to get the latest updates on what’s happening and to start
    interacting with each other. Join these groups and engage when it makes sense. This is just
    another great way to start making connections and put yourself out there before you arrive the
    first day.
  9. Follow attendees: Be sure you’re following anyone who tweets or posts about the
    conference in advance.Spend some time following speakers and attendees from the official
    conference account. Often there will be Twitter Lists of speakers and/or delegate lists.
    Following these lists (or creating your own if there isn’t one available) are great ways to start
    putting yourself out there and connecting with other attendees prior to the conference.
  10. Create a Twitter List. If you do create a Twitter List, make sure that you make that list
    public, then others may follow it as well and you may find your followers increasing as people
    will start to perceive you as an influencer (regardless of whether or not you are) just because
    you were the one who took the initiative to create the list.
  11. Don’t sit back and wait for others to make contact. Reach out and connect with event
    organizers, speakers and delegates via your social media platform of choice. You will find that
    people are more likely to connect with you if you let them know that you will be attending the
    same conference as part of your initial contact. Twitter provides the perfect platform for this.

Hashtags ###

  1. Choose a succinct #hashtag. Be smart about your hashtag. Since twitter limits you to
    140 characters, choose a hashtag that doesn’t use most of them, but make sure it’s
    memorable. If your hashtag is too random, attendees won’t quickly connect it with your
    conference. For conferences that have an easily recognizable acronym, it’s popular to use the
    acronym followed by the year.
  2. Once you’ve found your hashtags, set up a new stream or feed within your preferred
    social media monitoring tool (e.g. Hootsuite) to easily track how that hashtag is being used,
    as well as make it easy for you to engage with others or share that tagged content. If you’re
    using Twitter, add the hashtag to a saved search to make it easy to find on your mobile
    device.

Content Tips For During The Event

1. Focus on content. No one wants to read tweets and Facebook posts that seem self-serving,
even from a conference. Be sure to give them a resource they can use….make it
interesting.

2. During the event, post JUST before and during transition times. This is when
attendees are scrolling!

3. Be the first to share. At the conference, it’s important to stay on top of the social media
channels you’re using and share key material promptly. It’s really good to be the first person
to have that information out. If attendees are following the hashtag, they’ll re-tweet the
information, rather than having to type it out themselves. This convenience, of course, also
helps you control the message.

4. Make content about the conference. Content produced during a conference always
does well, because:

A. Everyone likes to read about things they experienced
B. If you get it out fast, you’ll be the only one with content to read.

This tactic is especially effective at non-marketing conferences, because other attendees are
less likely to be producing content of their own. How can you produce this content so quickly?
Great notes! It’s easier to churn out content if you take incredible notes on speakers and
sessions. Great notes = fast content.

5. Tweet out slides or quotes from keynotes. Is the food good? Is there a cool statue in
the conference space? All of that is fair game.

6. Share interesting, inspiring speaker quotes.The keynotes and presenters at the event
will be undoubtedly provide you with awesome content to share with your network. Take
advantage of that by sharing some of their most interesting, inspiring or eye-opening insights
or bits of advice. If speakers have key points they’ll be communicating, you can prepare
tweets ahead of time. Then, after the speaker makes the point, you can get the tweet out
immediately.

7. Highlight speakers and attendees: Share pictures of speakers along with highlights of
their upcoming sessions.

Photo by Matheus Bertelli from Pexels

8. Try connecting with someone on the spot. Play a little game—see if you have any
LinkedIn connections in common (which is also a fast way to build rapport). Then ask to
connect on LinkedIn.

9. Amplify event content and engage with attendees. Take the time to share other
attendees’ content with your network. This not only sends a nice engagement signal to the
original posters, but also gives you the opportunity to add your own commentary and provide
your audience with quality stuff.

10. Don’t forget to be present. The whole point of attending a conference is to learn and
engage in a live environment. So use social media as a tool to enhance your experience and
marketing potential, not as a lifeline.

11. Take a peek at the day’s event schedule and pencil in dedicated social media
engagement time throughout the day when you’ll have session and meal breaks. This
will pair well with your pre-scheduled posts, and ease some of your anxiety.

12. When it comes to posting during sessions, pick your content moments. You don’t need
to share everything. Take notes and if something really interesting or inspiring comes up,
share it with the world. After the session, your notes will provide you with additional fodder to
share.

Photo by Mikael Blomkvist from Pexels

13. Have fun with TBTs: Throwback Thursday is a great way to share moments from past
years that highlight great learning moments, networking and fun. It’ll remind attendees of their
favorite memories and inspire new attendees to connect.

14. Share the hard work of those behind the scenes: Highlight the contributions of
the people who make the conference possible, giving attendees and speakers even more
faces to recognize during the event.

After the Event

  1. Give shout outs to those you met. Once the event is over, you don’t want to lose
    momentum or engagement with the people you’ve met or reconnected with. If you want to
    nurture your relationship long-term, give them a personalized shout out.
  2. Share top takeaways. All good things must come to an end. But when it comes to your
    conference coverage on social media, I’d bring your marketing efforts to a slow roll rather
    than an abrupt stop. In the few days following the event, share some of your top takeaways
    with your following. Of course, make sure to use the conference hashtag, and tag appropriate
    people in your post.
  3. Get Social. The conference does not have to end the day you leave. Keep the
    conversation going on social media. Searching the conference hashtag afterwards is a great
    way to identify professionals who will continue to provide great content. Follow those who
    interest you for continued learning and to find additional conference opportunities for you to
    attend in the future.
  4. Update LinkedIn. Gather all the business cards you collected during the event and within
    a few days after the conference, follow up with those whom you feel could be valuable
    contacts. The most obvious place to connect is on LinkedIn, where most professionals have
    come to expect connection requests post-conference. Remember to write a personalized
    salutation so they are able to connect the dots on how you met. You’d be surprised at how
    often these contacts will come in handy if you’re utilizing your network regularly.
  5. Facilitate Connections. If you’ve made a contact that might benefit another contact,
    make the introduction. I believe this is where conference karma comes into play. As you build
    your network, you should always be looking for ways to help others build their own. Nothing
    beats a vetted introduction!
  6. Send a Newsletter. After the event, send a newsletter to all attendees to thank them for
    tuning in and include key tips recap. Repurpose event content in the newsletter as social
    media content such as key takeaways, polls, and hashtag reach results.
  7. A video montage is a great way to showcases some of the amazing connections and
    friends you have managed to make at the event. Don’t forget to tag all your new friends that
    you met that appear in the video. They are sure to enjoy the trip down memory lane.

Photo Tips For Conferences

  1. Emphasize the visual. Some of your most valuable content is photo and video. It can be
    used across just about every marketing platform you employ.
  2. Make sure to clean the outside of your camera before the conference to make sure your
    camera lens is clean for photos.
  3. Take pictures with other attendees for easy social media content. If you need content
    for social media, take a picture with the people you meet! Tagging people in your posts
    increases the chance that they’ll share it, and people at the conference will be perusing the
    conference hashtags.
  4. Photos will remain on your social media accounts (and theirs if you tag them) as a curated
    history of who you networked with. This will remain as an ongoing reference long after the
    event. It is also a great way to show your followers the calibre of people you have been
    hanging out with.

General Photo Tips

  1. Turn off the flash by tapping the flash icon off. The flash is limited to a short distance
    and can be quite distracting to someone participating in the event.
  2. Turn on the grid lines. The two vertical and horizontal lines help you capture a straight
    image and place a person off-centre to also capture the context of the scene. Example below:

3. Tap the subject on the screen to focus. This tells the automatic smartphone camera
where you want it to focus and make the subject detailed. It also prioritizes how the camera
will balance light and dark to create a nicely lit photo.

4. Lighting is Everything. It sounds obvious, but the first rule of selfie-ing is to pay attention
to your lighting. You need good lighting. Natural lighting.

5. Panoramic. The Pano mode on your phone is amazing. Remember movement in the
photo can produce ghosting of people.

6. Identify the best angles. Anticipate where you can capture a clear photo of the speakers
without a blocked view.

7. Capture photos where people are mingling. Avoid the photos of one or two people
standing on their own. Whenever you capture a group – take at least three photos to avoid
someone having their eyes closed! Take multiple photos of speakers. Select a photo
without the mid-word gaping wide mouth and skewed eyes!

8. Capture tables from a lower angle. Shooting a lower angle across the table fills the
frame with people instead of the messy distracting table contents.

9. Photo editing apps. We live in an exciting time where we are absolutely spoiled for photo
editing app options. Snapseed photo editing app by Google (iOS and Android) is my go-to
app for quick easy edits to more advanced editing. Touch Retouch, After Focus and Picsart
are also saved on my home screen for quick photo edits.

Selfies…yes Selfies

  1. Your demeanour. Be relaxed and move around slowly. Don’t rush and be stressed
    because it will reflect in your photos.
  2. Minimise the distractions in the photo. Clear table tops of tall wine bottles and move
    around to include a less busy, cluttered background. The people are the story in the image.
  3. Smile Like You Mean It. Don’t contort your face into a grin that’s too big or forced.
    Natural smiles are always better. On the other hand, if you’re going for slightly more serious
    selfie, pull a Tyra and “try smiling with your eyes.”
  4. Be Mindful of Your Background.The best selfies have either interesting backgrounds or
    really simple ones. The middle ground is what’s deadly. And beware of photo-bombers.
  5. Don’t Overthink It. Just relax. A trying-too-hard selfie is never going to be a good one.
    The thing about selfies is that you don’t want them to be too serious. The best selfie poses
    are the ones that come naturally to you.
  6. Face a light…Lighting is 80% of the selfie game. Find the light. You need the light. You’re
    looking for diffused natural light. It’s not around? Face the best light source. But beware of
    strong side lighting. Those shadows completely change your look.

Sources:

https://www.experiencegr.com/meetings-blog/post/ten-tips-for-using-social-media-for-conferences/

https://www.activecampaign.com/blog/conference-tips

https://www.eventbrite.com/blog/conference-marketing-tips-ds00/

https://www.toprankblog.com/2017/03/using-social-media-events

https://www.virtuous.org/blog/11-things-conference/

https://www.socialt.biz/news/2020/4/23/after-the-virtual-event-social-media-promotion

https://www.agorapulse.com/blog/social-media-stand-out-conference/

https://unionmetrics.com/blog/2016/02/social-media-for-conferences/

https://www.smartphonephotographytraining.com/business/business-event-photos

https://www.allure.com/story/how-to-take-good-selfies

https://www.orbitmedia.com/blog/how-to-take-a-selfie/