When Sponsorship Marketing Goes South
Not often talked about is sponsorship marketing. It can be a blessing or a curse if not properly planned out. This article will tackle the pros and cons of sponsorship marketing for your organization.
Category: Marketing Tips
“True IMC is the development of marketing strategies and creative campaigns that weave together multiple marketing disciplines (paid advertising, public relations, promotion, owned assets, and social media) that are selected and then executed to suit the particular goals of the brand.”[4] Instead of simply utilizing various media to help tell a brand’s overall story, with IMC the marketing leverages each communication channel’s intrinsic strengths to achieve a greater impact together than each channel could achieve individually. It requires the marketer to understand each medium’s limitation, including the audience’s ability/willingness to absorb messaging from that medium. This understanding is integrated into a campaign’s strategic plan from the very beginning of planning – so that the brand no longer simply speaks with consistency, but speaks with planned efficacy”
Thanksgiving Marketing Tips
It’s time to start thinking about what you are going to do for your Thanksgiving marketing. Don’t worry, Sirf Marketing + Design has you covered.
Google Helpful Content Update – What You Need To Know
Google is rolling out a sitewide algorithm update, called the helpful content update, which devalues content written for search engines. This update is the biggest update since Panda, back in 2011.
Digital Marketing Strategies For Beginners [Video]
Without a solid Digital Marketing Strategy, many of your marketing efforts can go to waste. This video will give you all of the tools you need to create an effective and efficient Digital Marketing Strategy so that you can feel confident that every ad dollar spent, marketing email sent and social media post uploaded will attract customers.
QR Codes Use in Marketing Campaigns
QR Codes are coming to the forefront of the marketing sphere. They are fairly versatile and straightforward. Let’s explore some best practices for using QR Codes in marketing.
St. Patrick’s Day Marketing Tips
With St. Patrick’s Day quickly approaching, your business has an opportunity to capitalize on some festive holiday marketing.
50+ Tips For Using Social Media Marketing at Events
Social media marketing is part of any successful marketing campaign. Industry conferences are another important part of the marketing funnel. Using social media properly at, before, and after these conferences is an essential component to leveraging the most out of attending conferences.
Valentine’s Day Marketing Tips That You Will Love
Your marketing plan should include preparations for Valentine’s Day. If you haven’t prepared yet…don’t fret. Sirf Marketing + Design has you covered with these handy tips to get you ready for Cupid.
Top Marketing Trends For 2022
Sirf Marketing + Design has compiled this definite list of marketing trends you need to watch out for in 2022.
Your Marketing To Do List During The COVID-19 Pandemic
There are many things that you can do to make sure your business’ marketing is up to par during this pandemic.